- Four competition winners set to be first to use the tower as vacation home
- Rental company HomeAway is taking over the first part of the first floor
- Brian Sharples, HomeAway CEO, called the move ‘unprecedented’
Four lucky competition winners are set to be the first people in history to use the Eiffel Tower as a vacation home next month.
Rental company HomeAway is taking over part of the first floor of the iconic 300-metre (984ft) landmark for the duration of the UEFA Euro 2016 soccer tournament in Paris, and transforming it into Hausmannian-style living quarters.
The competition opens Thursday for the chance to stay in the famous monument, which provides panoramic views onto the Arc de Triomphe, the Sacre Coeur and the Seine river.
Rental company HomeAway is taking over part of the first floor of the iconic 300-metre landmark for the duration of the UEFA Euro 2016 soccer tournament in Paris
Brian Sharples, HomeAway CEO, called the move ‘unprecedented’ and said it was ‘guaranteed to provide the most epic vacation memories of a lifetime’.
‘Creating a temporary dream holiday property inside this world-renowned monument reflects our company’s offering of private and comfortable accommodation that’s perfect for making long-lasting holiday memories,’ said Mariano Dima, chief marketing officer of HomeAway.
‘This concept is an extension of our “It’s Your Vacation, Why Share It?” campaign that shows the benefits of whole home holiday rentals.’
The competition opens Thursday for the chance to stay in the famous monument
French interior designer Benoit Leleu will partner with HomeAway to create a temporary, family-friendly living quarters installed in the Eiffel Tower, complete with bedrooms and an inviting lounging area.
The global community and HomeAway fans are invited to help shape the space’s final design elements through a #EiffelTowerAllYours crowdsourcing campaign on HomeAway’s social media channels, including Facebook and Instagram.
The contest runs May 19-31, 2016 in the US, May 20-June 5 in Asia and May 19-June 5, 2016, in Europe.
The overnight stays in HomeAway’s Eiffel Tower Apartment will take place June 23, June 28, July 4, and July 8.
Courtesy: Daily Mail Online