- British Airways has had a long policy of serving complimentary food
- UK-based airline could introduce paid-for menu for its short-haul flights
- The price change would only apply to economy class passengers
British Airways may stop serving complimentary food and drink items on its short-haul flights for economy class passengers in a bid to compete with lower cost airlines.
Instead, the UK-based carrier is said to be looking to turn the cost into a revenue stream by charging for sandwiches and is considering bringing in Waitrose to supply high-quality snacks.
However, for business class passengers, food and beverage will remain included in the tariff.
British Airways has had a long-standing policy of serving complimentary food but that could soon stop to make way for a paid-for snack selection
The change has been prompted by new British Airways Chairman and Chief Executive Alex Cruz according to a report by The Independent.
Cruz had previously founded low-cost airline Vueling – part IAG, which British Airways is also now part of.
According to the report, the airline has always struggled with making money from short haul journeys, particularly from Easyjet’s biggest base, Gatwick.
But while British Airways has had a long-standing policy of complimentary food, passengers flying with Easyjet and similar low-cost airlines have always had to pay.
It’s not clear when or if the policy will be implemented at present.
Sandwiches and other food items have always been paid for on low-cost airlines and that could now change for British Airways too (file photo)
A spokesman from British Airways told MailOnline Travel: ”We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we’re delivering what they want.
‘We’re always innovating, for example, our new ‘pre-paid’ meal option for customers travelling on our long-haul economy flights is proving enormously popular.
‘The meals are an alternative to the normal complimentary menu, which remains on-board. Customers can instead choose to pre-order and pre-pay via ba.com for one of six enhanced meals, including “Gourmet Dining”, “Great British Breakfast” and “Taste of the East”.’
‘Everything we do is with our customers in mind and we will make changes that reflect their feedback.’
Meanwhile, the carrier’s website remains unchanged with domestic flights promising ‘a snack and drinks from the bar’.
For European journeys, it will offer ‘a snack and a bar service and on some of the longer flights in Europe you’ll be offered a three course meal’.
British Airways has already made similar moves to lower its fares.
The airline introduced hand-luggage only fare three years ago and more recently, seat selection on this basic fare has become a chargeable product.
Courtesy: Daily Mail Online