British holidaymakers are going green: One in five say they are more likely to book a hotel if it uses renewable energy

  • A survey revealed a hotel’s energy use is important to 50% of travellers 
  • Half said they would be more eco friendly if they got a discount
  • A third of people believe hotels should be environmentally ranked

Concern for the environment plays big a part in Britons’ hotel bookings, with research showing one in five are more likely to stay somewhere if it uses renewable energy sources.

In a new survey half of travellers said that the sustainability and energy use of a hotel is important to them, with solar panels and low energy lighting highlighted.

And 19 per cent said they would choose to stay in a recommend bed and breakfast (B&B) or hotel that demonstrated a willingness to look after the environment.

A hotel using solar panels could appeal to potential bookings, with one in five people more likely to stay in a hotel if it uses renewable energy

A hotel using solar panels could appeal to potential bookings, with one in five people more likely to stay in a hotel if it uses renewable energy

Perhaps unsurprisingly, 50 per cent said they would be willing to be an ‘eco-customer’ if they got a 10 per cent discount for adopting environmentally friendly behaviours such as using one towel throughout their visit, having their lights and electricity on stand-by, and using a limited supply for hot water.

Almost a third of guests go so far as to say that hotels should be judged on how sustainable they are, with an accreditation system to rank their sustainability.

The research was carried out by energy company E.ON, with 2,000 travellers polled.

Phil Gilbert, head of business energy solutions at E.ON said: ‘Consumers are demanding more and more from their hotels who are in turn having to use more energy to accommodate for the rising use of technology. 

‘It is therefore more important than ever that hotels stay on top of their energy use and monitor growing consumption.

‘Most hotels refurbish every 7-10 years and this provides a significant opportunity to implement these changing guest preferences as well as adapting for energy savings. 

‘According to the Carbon Trust, some hospitality businesses have seen energy costs reduce by as much as 40 per cent if energy efficiency opportunities are maximised during refurbishment.’ 

In a survey of 2,000 people, half of travellers say that the sustainability and energy use of a hotel is important to them

In a survey of 2,000 people, half of travellers say that the sustainability and energy use of a hotel is important to them

To make its point, E.ON highlighted the case of Pat and Anthony Greenwood, owners of luxury B&B Seaflowers in south Devon. 

They implemented a number of renewable energy sources and energy efficiency measures, including solar panels and an air source heat pump, to be sustainable.

They said: ‘Being purpose-built we were fortunate to be able to take advantage of the latest technology and building practice to ensure maximum efficiency and sustainability.

‘Our guests are impressed by the energy efficiency of our home and frequently comment on our policies of using locally sourced ingredients, our own eggs, fruit and home-made bread for breakfasts. 

‘We have achieved the highest level of ‘greenness’ on Tripadvisor (Platinum) and it gives us great pleasure to promote our business as sustainable and efficient. 

‘On top of that, as we generate more electricity than we use, we are able to sell surplus energy to the grid.’

The research was carried out as E.ON rolled out their online energy toolkit, which helps businesses of all sizes track and adapt their energy use through reports and alerts.  







Courtesy: Daily Mail Online

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